Amazon has announced the dates for its next major sales event. Dubbed Prime Big Deal Days, the two-day sale will run October 10-11. The full 48-hour sale will be exclusive to Prime members, though you can probably still expect to see some nice deals to take advantage of without a Prime membership.
Prime Big Deal Days sounds like another Prime Day, right?
If you’re getting Prime Day vibes here, you’re not alone. Last year, Amazon hosted a sale in October called Prime Early Access. In reality, that sale wound up being very similar to Prime Day proper. Though Amazon has switched the moniker to Big Deal Days, everything about this sale sounds like a Prime Day 2023 sequel.
Prime Big Deals Day will jumpstart the holiday shopping season. Holiday deals seem to drop earlier and earlier each year, and Amazon’s new sales event will continue that trend. The sale will effectively serve as an early opportunity to shop Black Friday 2023 deals.
In all likelihood, Amazon won’t be the only retailer offering wide-ranging deals on October 10-11. Competing retailers like Best Buy, Walmart, and Target always host competing sales during Amazon’s big sales events. Look for that to happen during Big Deal Days, too. No major retailer has announced a rival sale just yet, but that’ll probably happen soon.
Big Deal Days is technically only for Prime members
Yes, just like Prime Day, Big Deal Days is reserved for Amazon Prime members. A Prime membership costs $15/month or $139/year. However, new subscribers can take advantage of a free 30-day trial. And since we’re within 30 days of the sale, you’ll be able to shop all of the official Big Deal Days offers without paying for a membership.
But everyone who has ever shopped a Prime Day sale knows that there are always plenty of deals at Amazon that don’t require a membership to buy. The reason for this is because of the competing sales. Amazon often matches deals from rival sales, without placing them behind the Prime membership wall. As such, Amazon’s sales always wind up being even bigger than advertised.
Plus, Amazon’s official deals will extend beyond the Amazon website this time. Prime members will be able to get the same deals directly from select manufacturers, including Targus and Wyze.
Big Deal Days early deals
Most of the best Big Deal Days promotions won’t be live until October 10 at 12 AM PT / 3 AM ET. However, it wouldn’t be an Amazon sales event without a slate of early offers. Amazon has already created a sales hub where early deals will be housed.